Course Description

The global ecommerce market is projected to hit $2 trillion in 2017. With significant growth in cross-border ecommerce — 20 percent, as compared to 9 percent growth for domestic ecommerce — there is no question that entering those international markets is the path to retail success.

The Getting to Global Initiative (GtG) is a transformational public/private partnership that brings together industry experts, business leaders and government officials to empower small- and medium-sized companies to sell more online, overseas. We have brought experts together to teach you the fundamentals of global ecommerce.

Getting to Global

Headquartered in Washington, DC, the NCBFAA represents nearly 940 member companies with 100,000 employees in international trade - the nation's leading freight forwarders, customs brokers, ocean transportation intermediaries (OTIs), NVOCCs and air cargo agents, serving more than 250,000 importers and exporters.Established in 1897 in New York, NCBFAA is the effective national voice of the industry. Through our various committees, counsel and representatives, the Association maintains a close watch over legislative and regulatory issues that affect its members.http://www.ncbfaa.org/

Course curriculum

  • 1

    Introduction

    • This Course is Brought to You by CITD
  • 2

    Brand Strategy & Global Markets

    • Introduction

    • What is brand strategy and why is it important?

    • How do I choose where to sell my product online?

    • Are there factors I need to consider based on the region where I choose to sell?

    • What are some of the best local marketplaces in Asia, Latin America and Europe?

    • What is mobile optimization and why is it important?

    • INDUSTRY INTERVIEW: Digital marketing strategy and success

    • Test Your Knowledge
  • 3

    Resource Center

    • Locating Customers Through Online Channels

    • Accumulating Customers

    • Globalizing Your Brand

    • B2B Content Marketing

    • Trade Statistics for International Business Development

    • Global Development Indicators

    • Country Commercial Guides
  • 4

    Videos

    • Cowgirls from Weblinc and Rachel Roy wrestle the proverbial overseas consumer cow

    • Help your overseas customers find their "True Fit"

    • A way into Japan's eCommerce market