Course Description

The global ecommerce market is projected to hit $2 trillion in 2017. With significant growth in cross-border ecommerce — 20 percent, as compared to 9 percent growth for domestic ecommerce — there is no question that hitting those international markets is the path to retail success.

Getting to Global

Headquartered in Washington, DC, the NCBFAA represents nearly 940 member companies with 100,000 employees in international trade - the nation's leading freight forwarders, customs brokers, ocean transportation intermediaries (OTIs), NVOCCs and air cargo agents, serving more than 250,000 importers and exporters.Established in 1897 in New York, NCBFAA is the effective national voice of the industry. Through our various committees, counsel and representatives, the Association maintains a close watch over legislative and regulatory issues that affect its members.

Course curriculum

  • 1


    • Introduction

    • How do I find the right market?

    • What are the best ways to reach my potential customers?

    • QUIZ: Do you know how to reach your customers?

    • What is brand strategy and why is it important?

    • How do I choose where to sell my product online?

    • Are there factors I need to consider based on the region I choose to sell in?

    • What are some of the best local marketplaces in Asia, Latin America and Europe?

    • INDUSTRY INTERVIEW: Digital marketing strategy and success

    • What is mobile optimization and why is it important?

    • Test Your Knowledge

  • 2


    • Introduction

    • What do I need to know about accepting payments from my global customers?

    • Methods of Payment

    • QUIZ: Do you know your payment options?

    • What are the major points for friction for customers?

    • How do my customers prefer to pay in other countries?

    • What are the differences between local and cross-border processing?

    • How do I minimize currency conversion and foreign rate charges for my customers and minimize my risks?

    • INDUSTRY INTERVIEW: Minimizing currency conversion charges

    • Can my fraud strategy be the same in all markets?

    • What are setup options for global processing?

    • Test Your Knowledge

  • 3


    • Introduction

    • What should I know before setting my shipping fees, return policies, etc?

    • What are some of the laws and regulations I need to know for different markets? i.e. Asia, Latin America and Europe?

    • How should I evaluate carriers/fulfillment companies by region?

    • INDUSTRY INTERVIEW: The lowdown on logistics

    • Test Your Knowledge

  • 4


    • Introduction

    • What are some of the legal factors I need to know when selling internationally online?

    • How do I find out about copyrights, trademarks and patents in my chosen market?

  • 5

    Resource Center

    • Global Logistics Report 2016

    • FTC Business Alert: Electronic commerce — Selling internationally

    • Worldpay Global Payments Report 2016

    • Adyen - Global eCommerce Payments Guide

    • Export Plan Template

    • Methods of Payment

    • UPS International Shipping Guide

    • Locating Customers Through Online Channels

    • Accumulating Customers

    • Globalizing Your Brand

    • B2B Content Marketing

    • Trade Statistics for International Business Development

    • Global Development Indicators

    • Privacy Policy Requirements

    • Country Commercial Guides

    • Managing Currency Risk

    • Understanding Cross-border Fees

    • FTA Tariff Tool

    • WITS Tariff Tool

    • World Bank Doing Business Index

    • Reducing Supply Chain Risks

    • European VAT Guidelines

    • UPS Interactive Shipping Guide

    • FedEx Global Trade Manager

    • Borderlinx Cross-border Shipping Calculator

    • eFulfillment Service

    • Strategic Trade Management & Export Controls

    • U.S. Customs: Exporting and Importing

    • World Customs Organization: Harmonized System Nomenclature

    • FTC: International eCommerce Guide for Businesses

    • Country IPR Toolkits

    • Registering Trademarks, Patents and Copyrights Abroad

    • Protecting Trademarks, Patents and Copyrights Abroad

    • Office of Intellectual Property Rights (OIPR)

    • WIPO: Intellectual Property Offices WorldWide

    • USPTO: IP Policy and International Affairs

  • 6


    • iGlobalStores explain payments and check-out counter issues for cross-border sales

    • Cowgirls from Weblinc and Rachel Roy wrestle the proverbial overseas consumer cow

    • Help your overseas customers find their "True Fit"

    • A way into Japan's eCommerce market