Global eCommerce 101

Online global retail demystified | taught by Getting to Global
Watch Intro Video
  • 5 Quizzes
  • 59 Texts
  • 8 PDFs

Course Curriculum

Sell more online, overseas

The global ecommerce market is projected to hit $2 trillion in 2017. With significant growth in cross-border ecommerce — 20 percent, as compared to 9 percent growth for domestic ecommerce — there is no question that hitting those international markets is the path to retail success.

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Instructor

Getting to Global
Getting to Global

Centers for International Trade and Development, Los Angeles

The CITD networks invest in California’s economic growth and global competitiveness through industry-specific education, training and services that contribute to a highly skilled and productive workforce. The California CITDs have offices across the state and provide a full range of trade assistance services with experts and resources to support export trade activities. CITD’s role in this initiative relates to the manufacturing sector support of online exports.

The Global Retail Insights Network

grin

The GRIN is a 501(c)(6) nonprofit membership organization. The GRIN is driven by one goal: to help global retailers and brands become leaders through collaboration and knowledge. Its member-based organization provides the data and insight needed to help brands benchmark their global performance, and take actionable steps to becoming a leading global player.

Foundation for American Science and Technology

Its core initiatives include the “Technology for small business project” to bring cutting edge, scaled technology to support the challenges of local small businesses. Its programs are aimed at equipping small business to take advantage of bandwidth, search engine optimization, online marketing, RFID and other technologies to track inventory, web design, digital payment and currency exchange and more.

Additionally, FAST has just launched CyberUSA, chaired by Governor Tom Ridge, the nation’s first Secretary of Homeland Security and Chairman of Ridge Global. The group coordinates public and private efforts across different states and communities to ensure American leadership in cybersecurity by shaping the education, innovation and policy landscapes at both the state and federal levels. CyberUSA will work with Getting to Global to identify best practices in bringing leading U.S. cyber security solutions to qualifying overseas markets. Former US Commerce Undersecretary Phil Bond will serve as executive director of the group, while former Symantec government relations executive Adam Rak will serve as national policy director.