Global eCommerce 101: A Primer

Online ecommerce demystified | taught by Getting to Global
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Course description

The global ecommerce market is projected to hit $2 trillion in 2017. With significant growth in cross-border ecommerce — 20 percent, as compared to 9 percent growth for domestic ecommerce — there is no question that entering those international markets is the path to retail success.

The Getting to Global Initiative (GtG) is a transformational public/private partnership that brings together industry experts, business leaders and government officials to empower small- and medium-sized companies to sell more online, overseas. We have brought experts together to teach you the fundamentals of global ecommerce.

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Getting to Global
Getting to Global

Getting to Global has partnered with CITD to bring you this course series. 

Established in 1989, the California Centers for International Trade Development (CITD) are funded by the Chancellor’s Office of the State of California to promote the state’s international trade and competitiveness, assist exporters and importers, and advance economic and job growth. The CITDs assist California business to expand internationally as well as help colleges become more globalized. 

The California CITDs have offices across the state and provide a full range of trade assistance services to companies and individuals in the state of California. All services are either free or low cost. Whether you are new or experienced in export or import, small or large, CITD has experts and resources ready to help you. Our free or low-cost programs and services include one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events. The CITD is a place to learn about international matchmaking events and other programs taking place both in California and abroad.

Key services include:

  • Deliver Export and Import Programs to Create Jobs
  • Inform Career Pathways and Technical Assistance
  • Expand Global Trade Curriculum and International Marketing Opportunities

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